Hey Glam Squad! Welcome back to the Socialglamup channel, your go-to destination for unlocking the secrets to social media success. , and today we’re diving deep into a topic that can truly elevate your Twitter/X game, discovering hidden trends through smart keyword and hashtag research.
When it comes to Twitter (or X, as it’s now known), most brands and creators are caught in a cycle they chase popular trends, post into a crowded feed, and wonder why their engagement doesn’t skyrocket. Sound familiar?
At Socialglamup, we believe there’s a smarter way to go beyond the popular and start discovering hidden trendy keyword and hashtag research on twitter/X and today, we’re showing you exactly how.
Ready to level up? Let’s dive in
We all know the power of trending topics, right? They’re like a tidal wave of engagement, offering a fantastic opportunity to get your content seen by a wider audience. But what if I told you there’s a whole universe of untapped potential beyond the top trending list? What if you could identify emerging trends before they explode, giving you a crucial head start?
That’s exactly what we’re going to explore today. We’re moving beyond the obvious, venturing into the realm of smart keyword and hashtag research on Twitter/X to uncover those hidden gems the niche conversations, the burgeoning interests, and the untapped opportunities that can give your brand a significant edge.
Now, before we jump into the tactical stuff, let’s understand why this deeper level of research is so important. In today’s fast-paced social media landscape, simply chasing the top trends can often lead to your voice getting lost in the noise. Everyone’s doing it!
But by identifying hidden trends, you can:
- Reach a more targeted audience: Niche trends often attract highly engaged communities with specific interests.
- Position yourself as an early adopter and thought leader: Getting in on a trend early can establish you as someone “in the know.”
- Create more relevant and engaging content: When you understand the nuances of a specific conversation, your content resonates more deeply.
- Uncover unique content opportunities: Hidden trends can spark fresh and innovative content ideas that your competitors might be missing.
- Potentially experience less competition: Fewer people are focusing on these emerging areas, giving your content a higher chance of standing out.
So, how do we actually go about uncovering these hidden trends? It’s all about moving beyond the surface-level and employing some strategic research techniques. Let’s break it down into actionable steps.
Define Your Niche and Target Audience
The first crucial step is to have a crystal-clear understanding of your niche and target audience. Who are you trying to reach? What are their core interests? What problems are they trying to solve? What kind of language do they use?
Think about your brand’s core values, your product or service offerings, and the specific demographics and psychographics of your ideal follower. The more specific you are, the better equipped you’ll be to identify relevant hidden trends.
For example, if you’re a sustainable fashion brand, your niche is eco-conscious consumers interested in ethical clothing. Your target audience might use terms like “slow fashion,” “ethical sourcing,” “sustainable living,” “eco-friendly brands,” and engage in conversations around environmental issues and conscious consumerism.
Once you have a solid grasp of your niche and audience, it’s time to start digging into Twitter/X itself.
Brainstorm Broad Keywords Related to Your Niche
Think broadly about the topics and themes that intersect with your niche. Don’t just focus on your direct product or service. Consider related areas of interest, pain points, aspirations, and industry jargon.
Using our sustainable fashion example, broad keywords could include: “fashion,” “clothing,” “style,” “environment,” “sustainability,” “ethics,” “consumerism,” “brands,” “shopping,” etc.
showcasing the Twitter/X search bar
Now, let’s head over to the Twitter/X search bar. This is where the magic begins. Instead of just typing in obvious terms like “trending,” we’re going to use our brainstormed broad keywords as starting points.
Type in one of your broad keywords, for example, “sustainability,” and hit enter
Notice the top tweets, the latest tweets, the people, photos, and videos. Pay attention to the language used in these tweets. Are there any recurring terms or phrases that stand out? Are there specific hashtags being used consistently?
Explore Related Keywords and Hashtags
This is where we start to peel back the layers. Look at the suggested searches Twitter/X provides. These are often related terms that other users are searching for. For “sustainability,” you might see suggestions like “sustainability in fashion,” “sustainability tips,” “sustainable living,” “environmental sustainability,” etc.
Click on these related terms and explore the results. Note down any new keywords and hashtags that seem relevant to your niche and audience.
Pay close attention to the hashtags being used within these tweets. Hashtags are powerful tools for discovering and participating in specific conversations. Look for hashtags that have a decent amount of activity but aren’t necessarily in the top trending list. These could be indicators of emerging niche interests.
Tools like TweetDeck (which is now part of X Premium) can be incredibly helpful here, allowing you to set up columns for specific keywords and hashtags and monitor conversations in real-time.
Now, let’s talk about some more advanced techniques to really dig deep.
Utilize Twitter/X Advanced Search
Twitter/X’s Advanced Search is a goldmine for uncovering hidden trends. You can access it by going to the regular search bar, performing a search, and then clicking on “Advanced Search” on the right-hand side (or by directly navigating to https://twitter.com/search-advanced).
Here, you can refine your searches in incredibly specific ways. You can search for:
- Specific words or phrases: Look for exact terms your target audience might use.
- Hashtags: Target conversations around specific niche hashtags.
- Accounts: See what influencers and key figures in your niche are talking about and the hashtags they’re using.
- Date ranges: Identify emerging trends over a specific period.
- Location: If your business is location-based, you can find local trends.
- Sentiment: Gauge the overall feeling (positive, negative, or neutral) around a particular topic.
Experiment with different combinations of these filters. For example, you could search for tweets containing the phrase “eco-friendly fabric” within the last month that are not from major brands. This could reveal conversations among individual consumers and smaller, emerging players in the sustainable fashion space.
Pay attention to the “Engagement” filters as well. You can look for tweets with a minimum number of replies, likes, or retweets. This can help you identify conversations that are resonating with a particular audience, even if they aren’t globally trending.
Another powerful strategy is to monitor relevant Twitter/X Lists.
Monitor Relevant Twitter/X Lists
Twitter/X Lists allow you to curate feeds of specific users. You can create your own lists of influencers, industry experts, thought leaders, and even potential customers in your niche. By regularly monitoring these lists, you can get a focused view of the conversations happening within your target audience and identify emerging themes and hashtags they’re using.
Look for recurring topics, questions being asked, and shared links. These can all be indicators of underlying trends that haven’t yet hit the mainstream.
You can also follow publicly available lists created by others in your industry. These can be a great way to discover new voices and identify relevant conversations you might otherwise miss.
Now, let’s talk about some external tools that can further enhance your keyword and hashtag research.
Leverage Social Media Monitoring and Analysis Tools
While Twitter/X’s built-in tools are valuable, there are also numerous third-party social media monitoring and analysis platforms that can provide deeper insights. These tools often offer features like:
- Trend identification: Some tools have algorithms specifically designed to identify emerging trends across different platforms.
- Keyword and hashtag tracking: You can set up alerts for specific keywords and hashtags and track their performance over time.
- Sentiment analysis: Understand the overall sentiment surrounding a particular topic.
- Competitive analysis: See what keywords and hashtags your competitors are using and which ones are driving engagement for them.
- Audience insights: Gain a deeper understanding of the demographics and interests of people using specific keywords and hashtags.
Some popular social media monitoring and analysis tools include:
- Sprout Social
- Hootsuite
- Brandwatch
- Talkwalker
- Keyhole
While some of these tools come with a cost, they can provide invaluable data and save you significant time in your research efforts. Consider investing in one if you’re serious about uncovering hidden trends and gaining a competitive advantage.
Once you’ve identified some promising hidden trends, the next crucial step is to analyze them effectively.
Analyze and Validate Potential Trends
Don’t just jump on every emerging hashtag you find. Take the time to analyze its potential and relevance to your brand. Ask yourself:
- Is this trend relevant to my niche and target audience? Just because something is gaining traction doesn’t mean it’s right for you.
- Is there genuine interest and engagement around this topic? Look beyond just the number of tweets. Are people having meaningful conversations? Are they sharing valuable content?
- Is the trend likely to have staying power? Or is it just a fleeting moment? While short-term trends can be leveraged, identifying longer-term emerging trends can lead to more sustainable content strategies.
- What is the sentiment surrounding this trend? Make sure it aligns with your brand values and doesn’t involve any negative or controversial topics.
- Can I create authentic and valuable content around this trend? Don’t force a connection if it doesn’t feel natural. Your content should provide value to the conversation.
- Is there an opportunity to add a unique perspective or contribute something new to the conversation? How can you stand out from the early adopters?
Now for the exciting part, putting your research into action!
Integrate Hidden Trends into Your Content Strategy
Once you’ve validated a hidden trend, start brainstorming ways to integrate it into your content strategy. This could involve:
- Creating relevant tweets using the identified keywords and hashtags.
- Developing blog posts or articles that delve deeper into the topic.
- Creating engaging visuals, videos, or infographics related to the trend.
- Participating in existing conversations and offering your unique insights.
- Potentially even starting your own conversations or communities around the emerging trend.
Remember to always be authentic and provide value. Don’t just shoehorn in keywords and hashtags for the sake of it. Your content should be genuinely relevant and engaging for the audience interested in that trend.
Pay attention to the type of content that resonates best within these emerging conversations. Are people sharing personal stories? Asking for advice? Engaging in polls or Q&A sessions? Tailor your content format to match the prevailing style of communication within the trend.
Finally, it’s crucial to track your results and refine your approach.
Monitor Your Performance and Iterate
Use Twitter/X Analytics and any third-party tools you’re using to monitor the performance of your content related to these hidden trends. Track metrics like:
- Reach and impressions: How many people are seeing your content?
- Engagement: How many likes, retweets, and replies are you receiving?
- Website clicks or conversions (if applicable).
- Follower growth.
Analyze what’s working and what’s not. Which keywords and hashtags are driving the most engagement? What types of content are resonating best? Use these insights to refine your future research and content creation efforts.
The landscape of social media is constantly evolving, so continuous learning and adaptation are key.
So, there you have it, Glam Squad! Your guide to venturing beyond the popular and uncovering the power of hidden trends through smart keyword and hashtag research on Twitter/X. By implementing these strategies, you can tap into niche audiences, position yourself as an early adopter, and create more relevant and engaging content that truly resonates.
Now, if all of this sounds exciting but maybe a little overwhelming, or if you’re ready to take your social media presence to the next level without having to spend hours on research, then we have something special for you…
That’s where Socialglamup comes in! We are a dedicated social media marketing agency passionate about helping businesses like yours shine online. Our team of experts stays ahead of the curve, constantly researching the latest trends both popular and hidden to craft tailored strategies that drive real results.
We can help you:
- Identify the most relevant keywords and hashtags for your niche.
- Develop a content calendar that leverages emerging trends.
- Create engaging and high-performing content that captures attention.
- Manage your Twitter/X account and other social media platforms effectively.
- Analyze your results and continuously optimize your strategy.
Ready to unlock the full potential of your social media presence? Visit our website at socialglamup.com today to learn more about our services. Let Socialglamup be your secret weapon in the ever-evolving world of social media!.
What are some of your favorite techniques for finding hidden trends? Share them in the comments below we’d love to hear from you!
Until next time, stay glamorous and keep exploring!
