Amazon, Rakuten & Marketplace Marketing

Amazon PPC Management

Sponsored Products, Sponsored Brands, and Sponsored Display campaign management on Amazon's advertising platform.

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Amazon PPC operates on its own auction dynamics distinct from Google or Meta ads, with ACOS (advertising cost of sale) as the key efficiency metric rather than standard ROAS.

We manage campaign structure, keyword strategy, and bid optimization across Amazon's ad formats, tied to your actual margin targets.

Campaign structure across Sponsored Products/Brands/Display
Keyword research and negative keyword management
Bid optimization tied to ACOS targets
Ongoing performance reporting
FAQ

Common Questions

What's a good ACOS target for Amazon PPC?

It depends heavily on your product margins and whether you're prioritizing profitability or growth/ranking — we'll set targets specific to your situation rather than a generic benchmark.

Do you manage organic listing optimization too, or just ads?

Both are available — see also our Amazon Listing Optimization service, since organic ranking and PPC performance are closely connected.

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