Customer cohort analysis to understand how retention, spending, and lifetime value evolve differently across different customer groups over time.
Get a Free ProposalAggregate metrics hide important differences — customers acquired through different channels or at different times often behave very differently, and cohort analysis reveals patterns a single blended number obscures.
We build cohort analysis by acquisition channel, time period, or other relevant segments, informing both marketing and retention strategy.
It commonly reveals which acquisition channels bring genuinely valuable long-term customers versus one-time buyers — directly informing where to allocate acquisition budget.
More history generally produces more reliable patterns, but even 6-12 months of data can reveal useful early signals depending on your purchase frequency.
153 pages across social media, e-commerce, guides, and industries — nothing buried.