GA4 e-commerce tracking, conversion tracking, and reporting built around metrics that actually predict profitability — not vanity dashboards.
Most e-commerce dashboards report traffic and revenue without connecting either to actual profitability or customer lifetime value — numbers that look good but don't tell you what to do next. Our EC分析 (e-commerce analytics) work sets up GA4 E-Commerce tracking properly and builds reporting around decisions you actually need to make.
This covers EC KPI分析 (KPI analysis), Customer Lifetime Value tracking, and conversion tracking configured correctly — since misconfigured tracking is one of the most common, and most consequential, e-commerce analytics problems.
Correctly configured GA4 e-commerce tracking, including enhanced e-commerce events most stores set up incorrectly.
Cross-platform conversion tracking so ad platforms and analytics agree on what's actually converting.
CLV modeling to inform acquisition spend decisions — see our free CLV Calculator for a quick estimate.
Reporting tied to actual profitability, not just top-line revenue or ad platform-reported ROAS.
Custom dashboards built around the specific metrics that matter for your business model.
Auditing existing tracking setups to find and fix the gaps most stores don't know they have.
We review your current presence, competitors, and what's actually working before recommending anything.
A written plan with clear deliverables, timelines, and the metrics we'll actually be judged on.
A dedicated team handles day-to-day execution, with regular check-ins — not a black box.
Transparent reporting tied to real business outcomes, not vanity metrics.
Common issues include double-counted transactions, missing enhanced e-commerce events, and ad-blocker-driven data loss — we run a full audit against your actual order data to catch discrepancies.
Customer lifetime value, contribution margin, repeat purchase rate, and customer acquisition cost by channel are usually more decision-useful than revenue alone — we'll help identify the right set for your specific business.
Both — initial setup and audit is a common starting engagement, with ongoing reporting and dashboard maintenance available as a retainer.
153 pages across social media, e-commerce, guides, and industries — nothing buried.