Asset group management and optimization for Google Performance Max campaigns, with realistic expectations about what PMax can and can't control.
Get a Free ProposalPMax's automated approach means asset quality (images, headlines, descriptions) matters more than manual bid control, which the format largely removes from advertiser hands.
We manage asset groups, feed quality, and the signals PMax uses, since these are the primary levers advertisers actually retain control over.
Not directly — PMax automatically allocates spend across Google's channels based on performance, which is both its main advantage and its main limitation for advertisers wanting granular control.
PMax spans multiple Google channels (Search, Display, YouTube, Shopping, etc.) with automated placement, while standard Shopping campaigns are scoped specifically to Shopping placements with more manual control.
153 pages across social media, e-commerce, guides, and industries — nothing buried.