Multi-touch attribution analysis to understand which channels actually deserve credit for conversions, beyond simple last-click reporting.
Get a Free ProposalLast-click attribution systematically undervalues upper-funnel channels like social and display that assist conversions without capturing the final click — this skews budget allocation toward channels that just happen to close the sale.
We build attribution models appropriate to your customer journey complexity, from simpler multi-touch models to more advanced approaches for larger data sets.
For lower-complexity customer journeys with few touchpoints, simpler models are often sufficient — we'll recommend an approach proportional to your actual data complexity.
Ad platforms typically use their own attribution logic (often overstating their own contribution) — a proper cross-channel model gives a more accurate, ad-platform-independent view.
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