Statistical modeling of overall marketing effectiveness across channels, useful when privacy changes have degraded individual-level ad tracking.
Get a Free ProposalAs platform-level tracking has become less reliable due to privacy changes, marketing mix modeling offers a complementary, less tracking-dependent way to understand overall channel effectiveness.
We build modeling appropriate to your data history and marketing complexity, providing a macro view to complement (not replace) platform-level reporting.
MMM complements rather than replaces platform tracking — it's particularly valuable given how privacy changes have degraded individual-level attribution accuracy across the industry.
Generally at least 12+ months of consistent spend and outcome data, though requirements vary based on the complexity of your marketing mix.
153 pages across social media, e-commerce, guides, and industries — nothing buried.