Social Media

LINE Marketing & Official Account Management

LINE Official Account setup, CRM-driven messaging, and lead generation — the highest-utility platform for direct customer communication in the Japanese market.

Overview

LINE Official Account & CRM Marketing

LINE functions less like a broadcast social platform and more like a direct CRM channel — segmented messaging, rich menus, and automated flows that most brands in Japan under-use. Our LINE公式アカウント運用代行 (official account management) covers setup, message strategy, and lead-generation flows.

This includes LINE CRMマーケティング (CRM marketing) and LINE集客 (customer acquisition) — built for businesses that want LINE working as an actual retention and conversion channel, not just a broadcast list.

What's Included

LINE Services

Official Account Setup

Account structure, rich menu design, and initial automation flows configured correctly from day one.

CRM & Segmentation

Audience tagging and segmented messaging so customers receive relevant content, not blanket broadcasts.

Automated Flows

Welcome sequences, re-engagement flows, and basic chatbot logic for common customer questions.

Lead Generation Campaigns

Sign-up incentives and acquisition campaigns designed to grow your LINE audience with qualified contacts.

Performance Reporting

Open rates, click-through, and conversion tracking tied to actual revenue outcomes, not just follower counts.

Agency Support (Tokyo)

Bilingual account management for international brands entering the Japanese market via LINE.

Go Deeper

Specific Social Media Services

How We Work

From Audit to Results

01

Audit

We review your current presence, competitors, and what's actually working before recommending anything.

02

Strategy

A written plan with clear deliverables, timelines, and the metrics we'll actually be judged on.

03

Execution

A dedicated team handles day-to-day execution, with regular check-ins — not a black box.

04

Reporting

Transparent reporting tied to real business outcomes, not vanity metrics.

FAQ

Common Questions

Why does LINE matter more in Japan than other markets?

LINE functions as the dominant messaging and CRM platform in Japan in a way that has no direct equivalent in most other markets — it's frequently the highest-engagement channel available to Japan-facing businesses.

Is LINE only useful for consumer brands?

No — LINE Official Accounts are also effective for B2B lead nurturing and customer support in the Japanese market, not just consumer promotions.

Do you handle the Japanese-language messaging directly?

Yes, our team works bilingually and can manage message copy, automated flows, and customer responses in Japanese.

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