Google Shopping, Meta Ads, and product feed management for e-commerce — paid acquisition built around actual profitability, not just click volume.
E-commerce advertising lives or dies on product feed quality and margin-aware bidding — a well-run campaign on a poorly structured feed will always underperform. Our EC広告運用 (e-commerce ad management) starts with Google Merchant Center and product feed optimization before scaling spend.
This covers Googleショッピング広告 (Google Shopping Ads), Meta広告 EC (Meta ads for e-commerce), and Performance Max campaigns, plus shopping feed optimization work that most agencies treat as an afterthought.
Shopping campaign setup and management, built on a properly structured, optimized product feed.
Facebook and Instagram Shopping ads, including catalog sales and dynamic retargeting campaigns.
Google Merchant Center management and feed structure work — the foundation most shopping ad performance actually depends on.
PMax campaign setup and asset management for e-commerce, with realistic expectations about what it can and can't control.
Shopping campaigns on TikTok for brands with a presence there already, coordinated with organic TikTok strategy.
Bid strategy that accounts for your actual product margins, not just target CPA in isolation.
We review your current presence, competitors, and what's actually working before recommending anything.
A written plan with clear deliverables, timelines, and the metrics we'll actually be judged on.
A dedicated team handles day-to-day execution, with regular check-ins — not a black box.
Transparent reporting tied to real business outcomes, not vanity metrics.
Often it's the feed — poor titles, missing attributes, or incorrect categorization can tank Shopping ad performance regardless of bid strategy. We audit the feed before assuming the campaign structure is the problem.
PMax uses automated bidding and placement across Google's full inventory with less manual control; standard Shopping campaigns offer more granular control. Each has tradeoffs depending on your data volume and goals.
We set bid targets and budget allocation based on actual profit per product category, not a flat target CPA — a high-converting, low-margin product isn't necessarily worth the same ad spend as a lower-converting, high-margin one.
153 pages across social media, e-commerce, guides, and industries — nothing buried.