Conversion rate optimization and retention marketing — because acquiring a customer is only half the job; getting them to check out and come back is the other half.
Most e-commerce brands over-invest in acquisition and under-invest in conversion and retention — improving your checkout completion rate or repeat purchase rate is frequently cheaper than acquiring more traffic. Our ECサイト コンバージョン改善 (conversion improvement) work starts with identifying where you're actually losing customers.
This covers Checkout Optimization, ECサイト離脱改善 (cart/site abandonment improvement), ECリピート率改善 (repeat-purchase rate improvement), and Abandoned Cart Recovery — the retention side most acquisition-focused agencies ignore.
Systematic testing across product pages, cart, and checkout to identify and fix actual conversion blockers.
Reducing checkout friction and abandonment through form design, payment options, and flow simplification.
Lifecycle email — welcome series, post-purchase, and win-back flows tied to actual revenue, not just open rates.
SMS flows for time-sensitive campaigns and cart recovery where email alone underperforms.
Automated recovery flows across email and SMS, recovering revenue that's otherwise simply lost.
Loyalty program design and retention strategy to increase customer lifetime value, not just first purchase.
We review your current presence, competitors, and what's actually working before recommending anything.
A written plan with clear deliverables, timelines, and the metrics we'll actually be judged on.
A dedicated team handles day-to-day execution, with regular check-ins — not a black box.
Transparent reporting tied to real business outcomes, not vanity metrics.
It varies enormously by starting point and industry, so we don't quote generic percentages — we set a baseline from your actual data first, then set realistic, specific targets.
Both remain effective for different purposes — email works well for content-rich, considered communications; SMS works better for time-sensitive, high-urgency messages like flash sales or cart recovery.
Cart abandonment rates are high across the industry on average, though the exact figure varies by sector — the more relevant number is what recovery flows can realistically reclaim, which we'll estimate from your specific traffic and average order value.
153 pages across social media, e-commerce, guides, and industries — nothing buried.