Beyond portfolio and price, here's what actually predicts whether an agency relationship will work out.
A good agency should be able to clearly explain what they'll report on and how often, before you've committed — vague answers here are a warning sign.
Some agencies sell you on senior strategists in the pitch, then hand execution to junior staff or subcontractors — ask directly who will be working on your account day-to-day.
Legitimate agencies can set realistic targets based on data, but guaranteeing specific follower counts or viral results, especially at unusually low prices, is a red flag worth investigating closely.
Not necessarily — unusually low prices often mean lower-quality work or, in the worst cases, fake engagement services rather than real marketing.
This varies by channel and goal, but most legitimate strategies need at least a few months to show meaningful results — be suspicious of anyone promising overnight transformation.
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