Search optimization for Pin titles, descriptions, and board structure — since Pinterest functions as a search engine as much as a social platform.
Get a Free ProposalPinterest's discovery algorithm relies heavily on search-relevant keywords in Pin descriptions and board titles — content optimized for search consistently outperforms content that isn't.
We conduct keyword research specific to Pinterest search behavior and optimize both new and existing Pin content accordingly.
The underlying principle (search-relevant content ranks better) is similar, but Pinterest's specific ranking factors and search behavior require platform-specific research.
A substantial portion comes from search and related-Pin discovery, which is why keyword optimization matters more here than on more purely social platforms.
153 pages across social media, e-commerce, guides, and industries — nothing buried.