LINE Marketing & Official Account Management

LINE Rich Menu Design

Custom rich menu design and configuration — the persistent navigation menu that shapes how customers interact with your account.

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The rich menu is often a customer's primary interface with your Official Account, functioning like a mini app menu — poor rich menu design creates friction on every single interaction.

We design rich menus around your actual customer use cases, not a generic template, and configure the underlying navigation logic.

Custom rich menu visual design
Navigation logic mapped to customer use cases
A/B testing for menu effectiveness
Seasonal and campaign menu variations
FAQ

Common Questions

How often should the rich menu be updated?

Core navigation should stay stable for familiarity, though seasonal or campaign-specific variations can rotate as needed.

Can the rich menu link to external websites or just LINE content?

Both — rich menu buttons can link to external URLs, LINE-native content, or trigger specific chatbot flows.

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