E-Commerce

Amazon, Rakuten & Marketplace Marketing

Marketplace management across Amazon, Rakuten市場, and Yahoo!ショッピング — each with its own algorithm, ad platform, and seller requirements that a generic e-commerce approach won't handle well.

Overview

Amazon, Rakuten & Yahoo! Shopping Management

Amazon, Rakuten市場, and Yahoo!ショッピング each operate as their own semi-closed ecosystems with distinct search algorithms, advertising platforms, and seller requirements. Our Amazon運用代行 and 楽天市場運用代行 services manage listings, advertising, and SEO specific to each marketplace.

This includes Amazon SEO and 楽天市場SEO (marketplace-specific search optimization), Amazon広告運用 and 楽天市場広告 (marketplace advertising), and full 楽天ECコンサルティング for brands building a serious Rakuten presence in the Japanese market.

What's Included

Marketplace Services

Amazon Store Management

Listing optimization, inventory coordination, and storefront management on Amazon.

Marketplace SEO

Search optimization specific to Amazon's A9 algorithm and Rakuten's internal search ranking factors.

Marketplace Advertising

Sponsored Products, Sponsored Brands, and Rakuten advertising campaigns managed for ROAS, not just visibility.

Rakuten Market Consulting

Full 楽天ECコンサルティング for brands navigating Rakuten's distinct seller ecosystem and merchandising requirements.

Yahoo! Shopping Management

Yahoo!ショッピング運用代行 and marketing for Japan's third major marketplace.

Marketplace Analytics

Cross-marketplace reporting so you can compare performance across Amazon, Rakuten, and Yahoo! in one view.

Go Deeper

Specific E-Commerce Services

How We Work

From Audit to Results

01

Audit

We review your current presence, competitors, and what's actually working before recommending anything.

02

Strategy

A written plan with clear deliverables, timelines, and the metrics we'll actually be judged on.

03

Execution

A dedicated team handles day-to-day execution, with regular check-ins — not a black box.

04

Reporting

Transparent reporting tied to real business outcomes, not vanity metrics.

FAQ

Common Questions

Should we sell on Amazon, Rakuten, or both?

For brands targeting the Japanese market seriously, both are usually worth considering — they reach different customer segments and have different competitive dynamics. We can help assess which to prioritize first based on your product category.

How is marketplace SEO different from regular e-commerce SEO?

Marketplace SEO optimizes for a closed-ecosystem search algorithm (Amazon's A9, Rakuten's internal ranking) rather than Google — the ranking factors, keyword placement rules, and optimization tactics are platform-specific.

Do you manage marketplace advertising separately from our own site's ads?

Yes, though we coordinate strategy across channels — marketplace ad platforms (Amazon Ads, Rakuten Ads) require separate campaign management from Google or Meta ads run for your own site.

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E-Commerce Marketing & Growth Strategy  ↳ E-Commerce Launch Strategy  ↳ E-Commerce Growth Audits  ↳ Subscription E-Commerce Strategy  ↳ E-Commerce Market Research  ↳ E-Commerce Competitive Analysis  ↳ E-Commerce Brand PositioningE-Commerce Website Design & Development  ↳ E-Commerce UX Audits  ↳ Mobile E-Commerce Optimization  ↳ Headless Commerce Development  ↳ E-Commerce Checkout Design  ↳ E-Commerce Site Migration  ↳ E-Commerce Accessibility ComplianceShopify Development & Marketing  ↳ Shopify Plus Development  ↳ Shopify App Development  ↳ Shopify Migration Services  ↳ Shopify Speed Optimization  ↳ Shopify Theme Customization  ↳ Shopify B2B SetupWooCommerce Development & Marketing  ↳ WooCommerce Custom Plugin Development  ↳ WooCommerce Speed Optimization  ↳ WooCommerce Migration Services  ↳ WooCommerce Multivendor Setup  ↳ WooCommerce Subscription Setup  ↳ WooCommerce Security HardeningAmazon, Rakuten & Marketplace Marketing  ↳ Amazon PPC Management  ↳ Amazon Brand Registry & Storefront  ↳ Amazon Listing Optimization  ↳ Rakuten Ichiba Setup  ↳ Yahoo! Shopping Optimization  ↳ Amazon Review ManagementE-Commerce Advertising & Shopping Ads  ↳ Google Shopping Feed Management  ↳ Meta Catalog Ads  ↳ E-Commerce Retargeting Campaigns  ↳ TikTok Shopping Ads  ↳ Performance Max Asset Management  ↳ Display Advertising for E-CommerceSocial Commerce & Shoppable Content  ↳ Livestream Shopping  ↳ Influencer & Affiliate Commerce  ↳ Shoppable Video Content  ↳ Social Commerce Strategy Consulting  ↳ Creator Marketplace Management  ↳ User-Generated Content for CommerceE-Commerce Content & Product Photography  ↳ Product Photography Packages  ↳ E-Commerce Video Production  ↳ E-Commerce Copywriting Services  ↳ Lifestyle Photography  ↳ 360° Product Photography  ↳ Packaging DesignE-Commerce CRO & Customer Retention  ↳ E-Commerce Email Marketing Automation  ↳ E-Commerce SMS Marketing Campaigns  ↳ Loyalty Program Design  ↳ Cart Abandonment Recovery  ↳ A/B Testing Services  ↳ Subscription Retention StrategyE-Commerce Analytics & Reporting  ↳ GA4 Setup & Audits  ↳ Custom Dashboard Development  ↳ Attribution Modeling  ↳ Cohort Analysis  ↳ Marketing Mix Modeling  ↳ Data Warehouse Integration

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